{"title":"High Protein Meat","description":"\u003cp\u003eLean, high-protein cuts designed to fuel your training and simplify your meal prep. From grass-fed Angus rump steak to premium chicken breast, every cut in this range is chosen for its exceptional protein-to-fat ratio, delivering the muscle-building nutrition you need, without the extra work. Stock your fridge, hit your macros, and eat well all week.\u003c\/p\u003e","products":[{"product_id":"premium-grass-fed-beef-mince-1kg","title":"Beef Mince Premium - 1kg","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFreshly ground, premium Australian Beef makes this humble and underrated beef mince a classic and reliable staple for every fridge or freezer.\u003c\/span\u003e\u003c\/p\u003e","brand":"Vics Meat","offers":[{"title":"Default Title","offer_id":33083539259524,"sku":"BVTYVO12","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/products\/beef-mince-premium-1kg-136679.jpg?v=1689744956"},{"product_id":"beef-mince-premium-grass-fed-2kg","title":"Beef Mince Premium MEGA SPECIAL - 2 x 1kg","description":"\u003cspan\u003eWe are giving you 2 x 1kg at an incredible price for those moments when you need a little dinner trick up your sleeve. Ground fresh using premium Australian Beef, this humble and underrated mince is a classic and reliable staple for every fridge or freezer.\u003c\/span\u003e","brand":"Vics Meat","offers":[{"title":"Default Title","offer_id":34165872033924,"sku":"BVTYVO18","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/products\/beef-mince-premium-2kg-mega-special-853731.png?v=1773696661"},{"product_id":"wagyu-fullblood-biltong-traditonal-flavour-stone-axe-150g","title":"Fullblood Wagyu Biltong Traditional Flavour Marbling Score 9+ Stone Axe - 150g","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis is the benchmark for Biltong. Our Biltong is made to a traditional South African recipe using Australia's finest Fullblood Wagyu beef. Using natural spices, it is preservative and gluten-free, and naturally paleo. Once the beef has been spiced and marinated it is left to hang and naturally dry for 3 days. Get ready to be blown away by the texture and flavour!\u003c\/span\u003e\u003c\/p\u003e","brand":"Stone Axe","offers":[{"title":"Default Title","offer_id":51000488394884,"sku":"SVTYVM85","price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/MicrosoftTeams-image_298_800cbeb0-fd45-4030-9940-f33f5c20d556.jpg?v=1755177392"},{"product_id":"stone-axe-wagyu-biltong-chilli-ms9-150g","title":"Fullblood Wagyu Biltong Chilli Flavour Marbling Score 9+ Stone Axe - 150g","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis is the benchmark for Biltong. Our Biltong is made to a traditional South African recipe using Australia's finest Fullblood Wagyu beef. Using natural spices, it is preservative and gluten-free, and naturally paleo. Once the beef has been spiced and marinated it is left to hang and naturally dry for 3 days. Get ready to be blown away by the texture and flavour! \u003c\/span\u003e\u003c\/p\u003e","brand":"Stone Axe","offers":[{"title":"Default Title","offer_id":51000516968580,"sku":"SVTYVM86","price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/SVTYVM86-1.jpg?v=1778030157"},{"product_id":"beef-rump-steak-grass-fed-angus-oconnor-10-pack","title":"Beef Rump Steak Grass Fed Angus Premium O'Connor 220 g x 10 pieces","description":"\u003cp\u003e\u003cspan\u003eThe ultimate muscle-building cut, Rump Steak is your classic lean beef. Perfectly sized to hit your meal macros, it contains key minerals such as iron, zinc, and selenium for cellular repair and to prevent fatigue. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eO'Connor Premium is the highest grade for cattle from this plant. Cattle are generally older than most pasture-fed cattle, which allows them more time to feed and lay down the intramuscular marbling that O'Connor Premium beef is famous for, along with the depth of flavour and long-lasting palate that only pasture-fed beef can offer.\u003c\/span\u003e\u003c\/p\u003e","brand":"O'Connor","offers":[{"title":"Default Title","offer_id":52757755396228,"sku":"BRUMVO14","price":100.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/ProteinRumps10Pack_red_HP.png?v=1788905408"},{"product_id":"chicken-breast-fillet-la-ionica-2kg","title":"Chicken Breast Fillet La Ionica MEGA DEAL - 2kg","description":"\u003cp dir=\"ltr\"\u003eA lean, high-performance protein staple, La Ionica Chicken Breast with minimal fat to help you hit your macros without the excess calories.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eProcessed chemical-free using La Ionica's innovative \"air chilling\" method, rather than the common spin-chilling process that relies on ice water and chlorine, this chicken retains more of its natural nutrients, moisture and texture. The result is a firmer, better-quality cut that supports muscle repair and recovery, with a natural pink appearance and true flavour that inferior spin-chilled brands can't match.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eServing Size - 220g\u003c\/p\u003e","brand":"CHICKEN","offers":[{"title":"Default Title","offer_id":52757829812356,"sku":"FCHKVO55","price":46.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/9327\/0916\/files\/ChickenBreastFillet-LA-lionica-2kg-protein-HP.png?v=1788905441"},{"product_id":"beef-rump-steak-chicken-bundle","title":"Beef Rump Steak \u0026 Chicken Bundle","description":"\u003cp dir=\"ltr\"\u003eA complete protein pack built for serious training and recovery, combining two of the best lean cuts on the market.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLa Ionica Chicken Breast Fillet – 2kg \u003c\/strong\u003e\u003cbr\u003eThis lean, high-performance protein staple delivers, with minimal fat so you can hit your macros without the excess calories. Processed chemical-free using La Ionica's innovative \"air chilling\" method rather than the common spin-chilling process that relies on ice water and chlorine this chicken retains more of its natural nutrients, moisture and texture. The result is a firmer, better-quality cut that supports muscle repair and recovery, with a natural pink appearance and true flavour that inferior spin-chilled brands can't match.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eO'Connor Premium Grass Fed Angus Rump Steak – 220g x 5\u003c\/strong\u003e\u003cbr\u003eThe ultimate muscle-building cut, this classic lean beef rump. Perfectly portioned to hit your meal macros, it's also rich in key minerals like iron, zinc, and selenium for cellular repair and fighting fatigue. 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